Yes. Call me pedantic, but…
- With the possible exception of greengrocers (who can’t help it, poor lambs), I avoid businesses that use apostrophes in plural forms (e.g. leaflet’s), or it’s when they mean its; or discrete when they mean discreet; or loose when they mean lose—particularly if it’s in posh marketing materials, and/or they charge a great deal. If their English is faulty, they may also be careless in their area of expertise, where I can’t spot the mistakes.
Notes by Autumn Light 